Let The Systems Do The Selling. Your Job Is To Ask Only Two Questions.

I just read a very good article about McDonalds and the systems that they use to operate a $40 billion dollar a year juggernaut. All while using a a labor force of unskilled kids.

Have you ever had to work with high school kids? It seems at times that most of them have the attention span of gnats. But McDonalds provides them a push button system so that they don't really have to think about anything other than pushing buttons. In this article, four things stuck out: Here they are:

Lesson #1 -- McDonald's uses a labor force of unskilled kids.

Lesson #2 -- Systems make more money than people do.

Lesson #3 -- McDonald's uses a push button operation.

Lesson #4 -- An operation of exact duplication.

There is a fifth, where the author explains the fact that selling hamburgers and fries serves as a loss leader for McDonalds. That they make more money selling drinks. Which is true. He then compares this to a funded proposal marketing system. It's a valid comparison, but one which we can cover in a separate article.

In our industry, most people are unskilled in the art of selling. So, in the context of this conversation, they are unskilled. To be successful, they need to be plugged into a system that does the selling for them. The system makes the sales ( the money ). It has to be push button in the sense that people must have a process for inviting others to see the opportunity, but in the context of and while having a normal conversation with someone. In other words, it has to be process that anybody can do, without they themselves thinking of it as "selling." We do that in the form of two questions that we ask during the course of a normal, everyday conversation. And this process is what makes the system an operation of "exact duplication". And when done correctly, all of the above can be accomplished in about 45 seconds. And it will grow your business by leaps and bounds over your competition.

And that is what we all really want, isn't it?

To your success.